GSAS is a figure development and production company initiated and established in China in 2018 by the well-known Japanese figure manufacturer Good Smile Company (GSC).

GSAS adopts the same process and quality standards as GSC in design, production, and manufacturing. Relying on the product development and product manufacturing experience accumulated by the Good Smile brand for a long time, we are committed to delivering high-quality products to the Chinese and overseas markets.

GSAS integrates multiple functional sections such as planning, copyright negotiation, and modeler training, focusing on developing Chinese entertainment derivatives market, and actively cooperates with Chinese and foreign IP such as animation, comics, games, novels, and film and TV works. Since its establishment, the company has reached commercial authorization cooperation with multiple of companies.


We released the image charactors of GoodSmile China.


We launched the sub-brand for art toys——GoodSmileMoment.


In alliance with CCG EXPO, we hosted the 2nd CCG EXPO x GoodSmile Figure Competition.


In alliance with CCG EXPO, we initiated the 1st CCG EXPO x Good Smile Figure Competition.


In 2019 Shanghai Wonder Festival, we kicked start the on-site sale of Nendoroid Lord Grim, the first limited edition of Chinese-IP-oriented Figure.


By the end of this year, we had presented over 10 Product originated from Chinese IPs.


Originated from a Chinese IP, Master of Skill, the first product presented by us, Ye Xiu, was open to booking.


Good Smile Arts Shanghai was incorporated.

Commercial Partners